Linus LinkedIn Ads Review

Campaign Overview

Three Messaging Angles for Review

These three LinkedIn Document Ad variants are designed to reach Pharma/Biotech strategy leaders and healthcare membership organizations. Each leads with a distinct data point from the Health 2035 research to drive downloads of the full report.

Please review the copy and creative direction for each ad below. The campaign targets a combined audience of ~9K Pharma/Biotech contacts plus healthcare associations (AMA, AAPA, MGMA, ACHE).

Ad Variants

LinkedIn Document Ads

AD 01

LinkedIn ad: Trust Crisis — 59% of physicians predict patients will trust them less by 2035

Variant A · Trust Erosion

"59% of physicians under 35 predict patients will trust them less by 2035."

If your commercial strategy depends on the physician-patient relationship, these findings matter. Download the Health 2035 report.

Angle: Stakes-based urgency for pharma commercial teams

AD 02

LinkedIn ad: Research partnership angle — HSBC and HLTH

Variant B · Research Credibility

"What will healthcare look like in 2035? We partnered with HSBC and HLTH to find out."

This year-long research initiative captures what young physicians actually expect, from AI adoption to preventative care to the erosion of patient trust. Download the report.

Angle: Co-author credibility & research rigor

AD 03

LinkedIn ad: Young physician perspective — contradicts industry assumptions

Variant C · Contrarian Insight

"The people who will shape healthcare in 2035 are already practicing. Most of it contradicts what the industry assumes."

We spent a year studying what 1,000 of them actually believe about trust, AI, and how care will be delivered. Download the full report.

Angle: Challenge conventional wisdom, physician-as-protagonist