LinkedIn Paid Media · Client Review

Health Report 2035
Ad Creative Review

The Linus Group
Health Report 2035 Campaign
May 2026
Campaign Overview

Three Messaging Angles for Review

These three LinkedIn Document Ad variants are designed to reach Pharma/Biotech strategy leaders and healthcare membership organizations. Each leads with a distinct data point from the Health Report 2035 research to drive downloads of the full report.

Please review the copy and creative direction for each ad below. The campaign targets a combined audience of ~9K Pharma/Biotech contacts plus healthcare associations (AMA, AAPA, MGMA, ACHE).

Ad Variants

LinkedIn Document Ads

Variant A — Trust Erosion
Variant A · Trust Erosion
"59% of physicians under 35 predict patients will trust them less by 2035."

If your commercial strategy depends on the physician-patient relationship, these findings matter. Download the Health 2035 report.

Angle: Stakes-based urgency for pharma commercial teams
Variant B — Research Credibility
Variant B · Research Credibility
"What will healthcare look like in 2035? We partnered with HSBC and HLTH to find out."

This year-long research initiative captures what young physicians actually expect, from AI adoption to preventative care to the erosion of patient trust. Download the report.

Angle: Co-author credibility & research rigor
Variant C — Contrarian Insight
Variant C · Contrarian Insight
"The people who will shape healthcare in 2035 are already practicing. Most of it contradicts what the industry assumes."

We spent a year studying what 1,000 of them actually believe about trust, AI, and how care will be delivered. Download the full report.

Angle: Challenge conventional wisdom, physician-as-protagonist